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Sales Manager International (m/f/d) - DSEI Germany GmbH

Berlin
Full-time
Permanent employee

Your mission

  • Sales & Customer Management : You actively acquire new customers within the defence, security, and aerospace industries and manage a defined portfolio of existing clients throughout the entire customer journey, with the goal of building long-term partnerships. 

  • Exhibition Space & Sponsorship Sales: You are responsible for the targeted sales of exhibition space, brand activation opportunities, and sponsorship packages within your customer segments – from the initial approach through to contract closure. 

  • Development of Sales Initiatives: Working closely with the team, you develop thematic special areas and sales initiatives to strengthen selected product segments and drive business growth. 

  • Market & Competitive Analysis: You monitor relevant markets and identify business opportunities by analysing market trends and competitive developments, enabling the creation of innovative offerings. 

  • Strategy & Lead Generation: Together with the Marketing team, you design effective lead-generation initiatives and actively contribute to the planning and execution of sales campaigns. 

  • Cross-Functional Collaboration: You work closely with the Content, Marketing, Sponsorship, and Operations teams to ensure an outstanding exhibition experience for your customers. 

  • Reporting & Presentations: You prepare compelling reports, market analyses, and presentations for both internal and external stakeholders.

Your profile

  • Degree in Business Administration, International Business, Marketing, or a comparable qualification.  
  • Several years of experience in international sales, ideally within the exhibitions, aerospace, defence, or security sectors.  
  • Proven success in acquiring and managing B2B customers, particularly in high-tech or defence-related industries.  
  • Strong closing skills, entrepreneurial mindset, initiative, and negotiation abilities.  
  • Strategic thinker with excellent organisational skills.  
  • Outstanding communication skills in both German and English.  
  • Proficiency with CRM systems (e.g. Salesforce) and Microsoft Office.  
  • Team player with a strong customer focus, quality mindset, and enthusiasm for technology and digital topics.

Why us?

  • The opportunity to help build one of Europe’s most important new defence and security exhibitions from the ground up.  
  • Exciting insights into the organisation of international exhibitions and events.  
  • A diverse role offering significant responsibility and room for initiative.  
  • A dynamic and international working environment.  
  • Flexible working hours.  
  • Modern office space in the heart of Berlin.  
  • Access to attractive corporate benefits.

About us

DSEI is firmly established as the leading international defence exhibition in the UK and Japan. With the launch of DSEI Germany, a European edition will be added to the portfolio. The first event will take place from 9 to 12 March 2027 at Hannover Messe, one of the largest and most modern venues in the world.

DSEI Germany is aimed towards a high-level international audience, including over 1,600 exhibitors, government delegations, national pavilions and companies from traditional and non-traditional defence and security technology.